GoHighLevel pricing is one of those things that looks straightforward until you start digging. Three plans, clear monthly prices. But the right tier depends entirely on your situation — and picking the wrong one means either overpaying or missing the features that make GHL worth using.
I've worked inside GoHighLevel extensively across client setups. Here's an honest breakdown of what each plan actually gets you, what the hidden costs are, and which tier is the right fit for different use cases.
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GoHighLevel Plans at a Glance
| Plan | Monthly Price | Annual Price | Best For |
|---|---|---|---|
| Starter | $97/month | ~$82/month | Single business, one location |
| Unlimited | $297/month | ~$248/month | Agencies, multi-client |
| SaaS Pro | $497/month | ~$416/month | Agencies reselling GHL as software |
GoHighLevel offers a 14-day free trial on all plans. No credit card required to start.
The Starter Plan — $97/Month
What you get: Full access to GoHighLevel's core feature set for a single account (one business location).
That "full access" includes:
- CRM with unlimited contacts
- Visual pipeline management
- Email marketing campaigns and automations
- SMS marketing and two-way conversations
- Funnel and landing page builder
- Appointment scheduling and calendar booking
- Reputation management (review requests, Google review monitoring)
- Basic course/membership delivery
- Reporting dashboard
- Workflow automation builder
What you don't get on Starter:
- Multiple sub-accounts (you're limited to one account — your own business)
- White-label capability
- API access for some advanced integrations
Who it's right for: A solo business owner, local service company, or single-location business that wants to consolidate their marketing tools and automate follow-up. If you're currently paying separately for a CRM, email platform, scheduling tool, and review management — the $97 Starter plan likely replaces $100–$200/month in subscriptions while adding SMS and automation capabilities you probably don't have.
The math: If you convert one extra lead per month because of automated follow-up (very conservative for most businesses), the plan pays for itself.
The Unlimited Plan — $297/Month
What you get: Everything in Starter, plus unlimited sub-accounts.
Sub-accounts are the key to understanding why this plan exists. Each sub-account is a separate GHL environment — its own contacts, campaigns, automations, funnels, and settings. You can access all of them from your one agency dashboard.
The Unlimited plan is for anyone managing GHL for multiple businesses:
- Marketing agencies managing client campaigns
- Franchise operators running multiple locations
- Consultants who set up GHL for clients and maintain the accounts
- Business owners with multiple ventures that need separate setups
The agency economics are stark: At HubSpot Professional pricing (~$800/month per client), an agency with 10 clients pays $8,000/month in platform fees. At GHL Unlimited, 10 clients (or 50 clients) costs $297/month. The difference is the entire reason agencies have been migrating to GHL in large numbers.
Also included in Unlimited:
- API access
- Custom code in funnels and websites
- White-label desktop app (light white-label)
- Branded mobile app availability (at additional cost)
Who it's right for: Any marketing agency managing clients, any consultant who's setting up GHL for others, and any business owner running two or more separate business entities. If you have even 3 clients using GHL, Unlimited pays for itself immediately.
The SaaS Pro Plan — $497/Month
What you get: Everything in Unlimited, plus full white-label capability.
"Full white-label" means:
- Your own branded domain (app.youragencyname.com)
- Your logo and color scheme on every page
- Your branded email notifications and receipts
- Your own pricing and billing for sub-accounts
- A rebrandable mobile app (additional cost)
This is how agencies build recurring SaaS revenue on top of client services. The model: you pay $497/month for GHL SaaS Pro, then resell sub-account access at $97–$297/month per client. With 5–6 clients paying for their sub-account, the SaaS Pro plan covers itself and starts generating profit.
Agencies using this model have built $20K–$100K+ ARR businesses on top of their service revenue by offering "their" software as a proprietary marketing platform.
Also included:
- Custom Twilio and Mailgun integration for full messaging control
- Ability to set per-sub-account pricing and billing
- Advanced SaaS-specific reporting
Who it's right for: Marketing agencies looking to add a recurring SaaS revenue stream on top of client work. This is not a plan for a business using GHL internally — it's for agencies that want to resell GHL as their own product.
Hidden Costs to Know About
The plan prices are the platform fee. There are additional usage-based costs:
Email sending: GoHighLevel uses Mailgun (or your own Mailgun account) for email delivery. Pricing is approximately $0.001–$0.002 per email. For most businesses sending 5,000–10,000 emails/month, that's $5–$20/month on top of your plan fee.
SMS and calls: GHL uses Twilio (or LC Phone, GHL's built-in phone system) for SMS and calls. Pricing is roughly $0.008–$0.015 per SMS segment and $0.013–$0.022 per minute for calls. For a business doing moderate SMS follow-up, budget $20–$50/month extra.
Phone number rental: A dedicated phone number in GHL costs approximately $1.15/month.
AI conversation bot: GHL's AI bot uses tokens — pricing varies but is usage-based and typically a few cents per conversation. Most businesses find this negligible.
Branded mobile app: If you want a white-labeled mobile app on SaaS Pro, that's an additional $497/month on top of the plan fee.
Realistic total cost estimate:
- Starter: $97 + $20–$40 usage = ~$120–$140/month
- Unlimited: $297 + $30–$80 usage = ~$330–$380/month
- SaaS Pro: $497 + $30–$80 usage = ~$530–$580/month
Annual Pricing Discount
GoHighLevel offers an annual billing discount that reduces the effective monthly cost by about 15%:
- Starter:
$970/year ($81/month) - Unlimited:
$2,970/year ($248/month) - SaaS Pro:
$4,970/year ($414/month)
If you're committed to GHL for the long term, annual billing is a meaningful saving — especially at the Unlimited tier where $500+ stays in your pocket.
Which Plan Should You Choose?
Start with Starter if:
- You're a single business testing GHL for your own marketing
- You want to consolidate your tools before committing to a larger plan
- Budget is a constraint and you can scale up later
Go with Unlimited if:
- You have more than one client or business to manage
- You're setting up GHL for any clients (even 2–3 makes this worthwhile)
- You want API access and more advanced automation capabilities
Choose SaaS Pro if:
- You're building a recurring revenue model by reselling platform access
- You want full brand control and a custom domain
- You have 5+ clients who would pay for sub-account access
Is There a GoHighLevel Free Trial?
Yes. GoHighLevel offers a 14-day free trial with full access — you can explore the CRM, build automations, set up funnels, and test the workflow builder without committing.
This is genuinely the best way to evaluate GHL. The platform has a learning curve, and 14 days is enough to get a real feel for whether it fits your workflow.
Start your 14-day free GoHighLevel trial →
Frequently Asked Questions
Can I switch plans? Yes — you can upgrade or downgrade your plan at any time from your agency account settings.
Is there a month-to-month option? Yes. All plans are available month-to-month with no long-term commitment required.
Do I need a credit card for the free trial? No credit card is required to start the 14-day free trial.
Can I cancel anytime? Yes. GoHighLevel doesn't lock you into a contract on monthly plans.
What happens to my data if I cancel? Your data remains accessible during the cancellation period. GHL does have export tools, and contacts/campaign data can be exported before cancellation.
The Bottom Line
For marketing agencies, the Unlimited plan at $297/month is one of the best values in marketing software — period. Unlimited clients on one subscription changes the economics of running client services.
For local businesses and single-account users, $97/month for the feature set GHL delivers is a strong deal against the alternative of paying separately for CRM, email, SMS, scheduling, and reputation management.
See the full GoHighLevel review → | Compare GHL to HubSpot → | What is GoHighLevel? →