Ontraport pricing is one of the first questions I hear from marketers evaluating the platform — and it is also one of the most confusing. Four plan tiers, contact-based scaling, add-ons that quietly bump your bill, and annual discounts that change the math entirely. If you have already read my full Ontraport review, you know the platform is powerful. The question is whether the pricing makes sense for your business.
I have spent time inside every tier, built automation workflows across all of them, and helped clients decide which plan actually fits their operation. Here is the honest breakdown.
Quick Summary
- Ontraport offers four plans: Basic ($79/mo), Plus ($147/mo), Pro ($297/mo), and Enterprise (starting ~$249/mo)
- Annual billing saves roughly two months — worth it if you are committed
- Most businesses land on Plus or Pro once they need payment processing or advanced automation
- Contact limits scale with your plan; exceeding them triggers overage charges
- The 14-day free trial requires no credit card, so you can test before committing
Ontraport Pricing Plans Breakdown
Before diving into each tier, understand how Ontraport structures its pricing. Every plan includes unlimited email sending — a significant advantage over platforms that charge per send. The primary cost driver is your contact count and the features you need access to.
All plans come with a 14-day free trial, no credit card required. Annual billing includes two months free, which amounts to roughly a 17 percent discount over monthly billing.
Basic Plan — $79 per Month
The Basic plan is Ontraport's entry point and it covers the essentials:
- CRM and contact management with custom fields and tagging
- Email and SMS automation with the visual campaign builder
- Web forms and basic landing pages
- Drag-and-drop email builder with responsive templates
- Up to 3 users included ($9/month per additional user)
- Unlimited email sending within your contact limits
- File hosting and mobile app access
What you do not get on Basic: payment processing, membership sites, split automations, lead scoring, or affiliate program management. If you are just starting out and need a CRM with email automation, Basic works. But most businesses outgrow it quickly once they need to collect payments or build more complex workflows.
Who it fits: Solopreneurs and early-stage marketers who primarily need CRM and email automation without payment processing.
Plus Plan — $147 per Month
Plus is where Ontraport starts earning its keep. Everything in Basic, plus:
- Payment processing through Stripe, PayPal, and Authorize.net
- Subscription and recurring billing management
- Membership sites with content gating and drip schedules
- Video hosting built into the platform
- Link tracking for attribution
- Advanced CRM features including deal pipelines
This is the plan I recommend to most clients. The jump from $79 to $147 unlocks payment processing and membership functionality — two features that typically require separate subscriptions on other platforms. If you sell courses, coaching programs, or subscription services, Plus consolidates tools you are probably already paying for elsewhere.
Compare that to running GoHighLevel alongside a membership platform — the combined cost often exceeds what Ontraport Plus charges for everything in one place.
Who it fits: Course creators, coaches, and service businesses that need payment processing and membership sites alongside their CRM.
Pro Plan — $297 per Month
Pro unlocks the full automation engine:
- Split automations for A/B testing entire campaign flows
- Lead scoring with custom point models
- Affiliate program management built into the platform
- Facebook Custom Audiences integration for ad targeting
- UTM capture and advanced attribution tracking
- Coupon codes for promotions
- Split testing on landing pages and emails
The Pro tier is built for marketers who treat automation as a competitive advantage. Split automations alone justify the upgrade for teams running complex funnels — you can test entire campaign branches, not just subject lines. The built-in affiliate program means you do not need a separate tool like FirstPromoter or Tapfiliate.
I have seen agencies and info-product businesses where Pro pays for itself within the first month. The lead scoring and UTM tracking give you data that drives better decisions on ad spend and follow-up sequencing.
Who it fits: Growth-stage businesses, agencies, and marketers running multi-step funnels who need split testing, lead scoring, and affiliate management.
Enterprise Plan — Starting at $249 per Month
Enterprise pricing is customized based on your needs, but it starts around $249 per month and scales with contact volume and feature requirements:
- Private IP addresses for dedicated email deliverability
- Custom role-based navigation for team management
- Enterprise-grade security and compliance features
- Higher usage limits across all platform features
- Priority support and onboarding assistance
Enterprise makes sense for larger organizations with strict deliverability requirements or complex team structures. The private IP alone can be worth the premium if you send high-volume campaigns and need full control over your sender reputation.
Who it fits: Established businesses with large contact databases, compliance requirements, or teams that need role-based access controls.
Add-Ons and Hidden Costs
Ontraport's headline pricing does not tell the full story. Watch for these:
- Dynamic CMS add-on: $41 to $124 per month depending on your plan tier. Required if you want to build content-rich pages dynamically from your CRM data.
- Additional users: $9 per month each beyond your plan's included seats.
- Contact overages: Exceeding your plan's contact limit triggers per-contact charges. Monitor your contact count — this is where bills creep up silently.
- SMS credits: Text messaging costs are separate from your plan subscription. You pay per message based on volume.
- Dedicated IP: Included with Enterprise but an add-on for lower tiers if you want dedicated sending infrastructure.
None of these are deal-breakers, but they are worth factoring into your total cost calculation. I have seen clients sign up for the $79 Basic plan and end up closer to $150 per month once they add users and SMS credits.
How to Choose the Right Ontraport Plan
Here is my decision framework after helping multiple businesses pick the right tier:
Start with Basic if:
- You are building your first email list and need a CRM
- You do not process payments through your marketing platform
- Your team is three people or fewer
Go with Plus if:
- You sell courses, memberships, or coaching programs
- You need integrated payment processing
- You want to consolidate your tech stack into fewer tools
Upgrade to Pro if:
- You run split tests on entire campaign flows, not just emails
- You need lead scoring to prioritize sales outreach
- You manage an affiliate program or plan to launch one
Choose Enterprise if:
- You have 50,000+ contacts and need deliverability guarantees
- Your organization requires custom security or compliance controls
- You need role-based access for a larger team
If you are unsure where you fall, I would book a strategy call — I can map your current tools and workflows to the right Ontraport tier in about 15 minutes.
Ontraport Pricing vs the Competition
How does Ontraport stack up against the platforms I work with regularly?
Ontraport vs GoHighLevel: GoHighLevel starts at $97 per month and includes features like a website builder, funnel builder, and reputation management that Ontraport charges extra for or does not offer. However, GoHighLevel's automation builder is not as deep as Ontraport's visual campaign engine for complex marketing sequences. I covered this comparison in depth in my Ontraport vs GoHighLevel breakdown.
Ontraport vs Kartra: Kartra and Ontraport compete directly in the course creator and coaching market. Kartra's pricing starts at $119 per month and includes features like helpdesks, calendars, and video hosting. Ontraport's automation engine is more powerful, but Kartra offers a more polished out-of-the-box experience for selling digital products. See my Kartra vs GoHighLevel comparison for related context.
Ontraport vs ActiveCampaign: ActiveCampaign starts lower at $29 per month for basic email automation, but it lacks Ontraport's built-in membership sites, payment processing, and e-commerce features. If you only need email and CRM, ActiveCampaign is cheaper. If you need an all-in-one platform, Ontraport delivers more value per dollar.
The bottom line: Ontraport is not the cheapest option, but it is one of the most complete for marketers who need deep automation, payment processing, and membership functionality without stitching together five different tools.
Is Ontraport Worth the Price?
After working with the platform across multiple client accounts, here is my honest take:
Worth it if you are a course creator, coach, or info-product business that needs CRM, email automation, payment processing, and membership sites in one platform. The consolidation savings — eliminating Stripe subscription management tools, membership platforms, and standalone email tools — often offset the monthly cost.
Not worth it if you only need basic email marketing or a simple CRM. Lighter tools like ActiveCampaign or even free CRM options handle those use cases at a fraction of the cost.
The 14-day free trial makes the decision low-risk. Try Ontraport and build a test campaign before committing — you will know within a week whether the automation depth matches what your business actually needs.
Frequently Asked Questions
Does Ontraport offer a free plan?
No. Ontraport does not have a free tier. All plans start with a 14-day free trial that requires no credit card. After the trial, the cheapest option is the Basic plan at $79 per month. If you cancel within 30 days of subscribing, Ontraport offers a full refund.
Can I switch Ontraport plans after signing up?
Yes. You can upgrade or downgrade your plan at any time from your account settings. Upgrades take effect immediately and you are billed the prorated difference. Downgrades apply at the start of your next billing cycle. Your data and automations are preserved when switching plans, though features exclusive to higher tiers become inaccessible on lower plans.
Does Ontraport charge per email sent?
No. Every Ontraport plan includes unlimited email sending within your contact limits. This is a significant advantage over platforms like Mailchimp or ConvertKit that charge based on subscriber count and send volume. Your cost scales with contacts, not with how aggressively you email them — which encourages the kind of consistent follow-up that actually drives revenue.
Is annual billing worth it on Ontraport?
If you are committed to the platform, absolutely. Annual billing includes two months free, which works out to roughly a 17 percent discount. On the Plus plan, that saves you nearly $300 per year. I recommend starting with monthly billing during your first two to three months, then switching to annual once you have confirmed the platform fits your workflow.
Final Verdict
Ontraport pricing is fair for what you get — especially on the Plus and Pro tiers where the feature density per dollar is hard to beat. The platform is not trying to be the cheapest option on the market. It is trying to be the one platform that replaces three or four others in your stack.
If that consolidation matches your business model, start your free trial and test it against your current setup. The math usually speaks for itself.
Need help mapping your current tools to the right Ontraport plan? Book a strategy call and I will walk you through it.